Market Culture Strategies
The Market Responsiveness Index (MRI) is a Customer‐Centric Culture Assessment Tool. A simple, web‐based benchmarking tool to assess your strength of customer culture at a function, business unit and overall organizational levels.
• Measures customer‐centricity in employee behaviors across the eight critical success factors linked to your future business performance.
• Identifies whether your level of customer culture supports your strategy.
• Empowers your managers to transform their organizations to achieve a sustainable competitive advantage and deliver superior profitability.
• Based on extensive research and validation testing across numerous companies and industries.
• Allows you to compare your organization against a large and growing database of businesses (More than 450 companies as of 2021).
