Who we are

The Customer Institute is a not-for-profit, global organization whose mission is to be the go-to source for B2B, B2C, and public-sector organizations to excel through customer centricity. 

The Customer Institute searches, develops, and promotes best practices to prove the value of customer centricity to help organizations expedite corporate growth. Its leadership includes some of the best thought leaders, consultants, practitioners, innovators, and scholars in the global CX space today. Through its certification and assessment programs, the Customer Institute enables and recognizes excellence in customer centricity.

Become a Member

Joining the Customer Institute as a corporate member gives organizations a competitive advantage of being a CX leader in their sector.

Benefits include having a bespoke and  dedicated CX advisory board comprised of up to 4-6 Customer Institute directors, up to 30 hours of consultative and advising services, a dedicated membership advisor to help you make the most of your membership, library research assistance to get you information you need fast, and so much more.  The Customer Institute is currently accepting new members. Become a member or find out more here.

Upcoming Events

Meet us at the following events:

Sept 15-16, 2022

Sept 23, 2022

Oct, 2022
Nov 8-9, 2022, Birmingham
2 – 4 March, 2023, Riyadh
23-24 May 2023, Dubai
TBA 2023

Introducing the new Gold Standard in Customer Centricity

Customer Institute News


Customer Institute introduces
Customer Centricity Assessment

The ISO 9000 of customer centricity is available to all consultants for use with clients.


Customer Institute sponsors Best Customer Experience Strategy category

The Customer Institute has been named sponsor of the important category at the upcoming World Series Awards.


Customer Institute publishes library of case studies based on certifications

As much as clients benefit from Customer Institute certifications of their tools & methods, you too can benefit from these successful case examples.


Customer Institute publishes Guidelines for Events, Certifications, and Awards

Following intensive discussions in the CX community the institute offers guidance on sustainable business approaches that are fair and transparent.


Customer Institute launches Certified Training Provider program

The new category recognizes organizations committed to education in the customer centricity space.

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Relentless Customer Focus

Our certifications help organizations worldwide to assess and communicate their level of customer centricity. Based on the thorough assessment performed by one of our authorized partners around the world, organizations gain either silver, gold, or platinum certification for their customer centricity.

The customer centricity assessment considers all aspects of customer centricity, from strategy to culture, from organizational implementation to process implementation. The assessment results are an invaluable source of insight for every organization in their quest to further improve their customers’ experience.

Our tools and methods help organizations to more effectively and efficiently listen to customer feedback and draw the necessary conclusions for future experience improvements from such feedback. Our research around the permanent improvement of voice-of-the-customer programs are an important industry contribution to the global advancement of customer experiences.

Innovative Tools & Methods for Excellence in Customer Experience

Customer centricity is an art and a science. We advise CEOs worldwide on how to convincingly develop their customer centricity platform and transition it into an exciting mission for their teams as well as achieveable objectives for their organizations.

The science of customer centricity builds on proven best practices and effective tools for customer experience management. From implementation roadmaps for CX programs in large organizations, to maturity-based voice-of-the-customer programs the Customer Institute develops and refines the science of customer centricity.

The Experts behind the Customer Institute

CX Practitioners and Consultants

The combined experience of experts and consultants from the field of customer experience as well as customer contact management and market research fuel the innovation at the Customer Institute. Our global presence ensures an efficient advancement of methods and tools through worldwide research and collaboration. We share all insights and methods with or members and contributors to ensure that organizations can best benefit from the innovation developed at the Customer Institute.

Authors and Educators

Our strong links into the community of customer related authors, speakers, and educators – in the commercial and the academic space – provide for efficient knowledge transfer between all sectors of customer centricity innovation. Our directors and contributors are among the most recognized authors of CX literature, globally active corporate coaches and trainers, academic teachers, as well as regular keynote speakers at industry conferences and corporate events.

How to engage with us for better Customer Experiences

If you are

  • an organization seeking to certify and improve its customer centricity,
  • a CX practitioner wanting to either utilize or contribute to our research and tools, or
  • an academic or industry organization looking to transfer knowledge from us to you and vice versa

then contact us at let’s start a meaningful conversation about how the Customer Institute can help you advance customer centricity in this world.