This is to confirm that the below mentioned solution has been successfully certified by the Customer Institute and that the certification is valid until the specified date. If you have come across suspicious or outdated use of reference to Customer Institute certifications please contact us at firstname.lastname@example.org.
The EI Evolution
It’s critical for us to understand the real emotions of our customers and employees if we are going to create emotional connections with them. Traditional and typical methods to understand emotions in customer experience are flawed. The Weather Mapping approach designed by The Ei Evolution provides CX practitioners with the rationale, tools, and application advice to uncover real emotions which they can later add to their full journey mapping development. This tool considers neuroscience and psychology and it has been tested in the UK with a major energy provider.
The description above has been provided by the certified organization.