Dive deep into the art of Customer Journey Mapping with our transformative seminar led by Stefan Osthaus, a globally recognized leader in customer experience. This intensive two-day workshop, the ONE Customer Journey Mapping Seminar, offers a comprehensive learning experience designed to revolutionize your organization’s approach to customer centricity through a unique and innovative method known as the ONE model.
Ideal for Customer Experience practitioners, marketing professionals, and product managers, this seminar provides a unique blend of theory and practical application. You will learn not only the fundamentals of customer journey mapping but also how to implement the ONE approach — a strategy that aggregates all journey maps into a unified meta-map, empowering stakeholders across your organization to foster sustainable culture change.
Throughout the seminar, you will engage in hands-on group work, running through a complete ONE cycle, which will equip you with the skills to apply these concepts directly to your business environment. The experience culminates in the creation of a prioritized CX improvement roadmap, ensuring that the insights gained translate into actionable strategies that enhance customer engagement and satisfaction.
Certified by the Customer Institute, this seminar also gives participants the opportunity to become a Certified Customer Centricity Expert (CCCX). Join us to empower your team, align your services with customer expectations, and drive meaningful improvements in your customer experience initiatives.
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Customer Journey Mapping
1. Target Group
- Customer Experience practitioners who want to learn the fundamentals of customer journey mapping as well as the latest ONE (outcomes • norms • engagement) approach of using the method for sustainable culture change.
- Marketing practitioners who want to improve the targeting of their campaigns.
- Product Management practitioners who want to take a more holistic approach to their role
2. Concept & Certification
Expert knowledge with implementation guarantee – now you can finally learn the basics of Customer Journey Mapping together with the latest innovation in that space: the ONE model of using the practice of customer journey mapping for sustainable immersion of customer centricity across a wide cross-functional group of stakeholders in your organization!
This training seminar offers an attractive mix of teaching fundamentals, applying them in hands-on group work, as well as running a complete ONE cycle with all participants. As a result, you will be able to apply the concept on your own once you return to the office. The course is certified by the Customer Institute and qualifies participants to become a Certified Customer Centricity Expert (CCCE) upon passing of the final examination at the end of the course. Certification fees are included in the training fee.
