Get Your Training Program Certified – Award CCCX Certification!
How Trainers Can Certify Their Program – and Why It’s Worth It
Becoming a certified training provider with the Customer Institute is a straightforward process that adds significant value to your programs. By offering Certified Customer Centricity Expert (CCCX) certification to your participants, you not only boost the credibility of your training but also provide your learners with a globally recognized credential in customer-centricity.
The Benefits
Certification delivers tangible advantages for trainers:
- Employer Appeal: HR and L&D departments are more likely to fund certified training.
- Increased Visibility: All applicants receive a free two-year listing in the Global CX Community’s training directory—regardless of certification outcome.Increased Visibility: All applicants receive a free two-year listing in the Global CX Community’s training directory—regardless of certification outcome.
- Marketing Reach: Each participant who shares their certificate becomes a marketing ambassador for your training.
- Free PRO Membership: Your CCCX awarded participants automatically get upgraded to our premium PRO membership and also get access to the exclusive CCCX Lounge where they can network with CCCXs from around the world.
- Free CCCX and PRO Membership for Your: Building and delivering a Customer Institute Certified Training Program beat taking one and sitting the exam! This is why we award CCCX certification to you when your Training Program is certified during the (3-year) validity of your program’s certification. Free PRO membership plus access to the CCCX Lounge for that duration are also included.
By certifying your training program, you strengthen your reputation, increase enrollment, and contribute to elevating the standards of customer experience education worldwide. Whether you’re offering niche workshops or comprehensive Masterclasses, CCCX certification positions your program among the best in the field.
Certification Validity
- Certifications of training programs are valid for three years.
- Initial CCCX Certifications for participants are valid for three years. Every second CCCX certification for participants is automatically issued for life and does not expire anymore. True expertise does not expire!
Certification Fees
| Certification | Fee (valid for 3 years) |
|---|---|
| For Training Providers | |
| Certification of one training program with associated exam | 750 Euro (375 Euro*) |
| Each CCCX certificate for successful graduates | 100 Euro (50 Euro*) |
All fees exclusive of VAT. VAT will be added for clients in Germany.
* Countries eligible for a 50% discount on selected marked Customer Institute fees, except where prohibited by law:
- Americas: all south of the USA
- Europe: Albania, Bosnia and Herzegovina, Bulgaria, Cyprus, Greece, Montenegro, Moldova, North Macedonia, Romania, Serbia
- Africa: all countries
- Asia: Afghanistan, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, East Timor, Georgia, Indonesia, Iran, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Laos, Lebanon, Mongolia, Nepal, Pakistan, Papua New Guinea, Philippines, Sri Lanka, Syria, Tajikistan, Thailand, Turkey, Turkmenistan, Uzbekistan, Vietnam, Yemen.
How was this list determined?
The country list above was curated based on the purchasing power index and additional considerations regarding the business sector in each respective country.
Certification Criteria for Training Programs
If you seek certification as a Customer Institute Certified Training Program, then you must meet the following criteria:
1. Contribution to Industry Practices in Customer Centricity
The extent to which your training is using current, proven, yet innovative approaches that comply with current industry CX training best practice or advance the same.
- Conformity & completeness:
Follows common CX training best practices - Innovation:
Complements existing CX training best practices, i.e. offers innovative training elements or approaches
2. Fitness for Purpose & Use
The extent to which your training, in its current state of development, will deliver the stated training results in an efficient and effective manner.
- The effectiveness of the training will consistently deliver the desired results
- The efficiency of the training will guarantee minimum wasted effort or expense in achieving the desired results
3. Predictability & Accuracy
The extent to which the training, in its current state, can be repeatedly used to deliver the stated results.
- The training follows a structured approach.
- All the components of the training follow a logical sequence.
- The underpinning design and structure of the training will – if reliably applied – consistently deliver the desired learning results.
4. Sustainability & Repeatability
The extent to which the training lends itself to be duplicated in the targeted environments by any competent trainer and that its value will remain viable over time.
- The training is documented in such a way that makes it repeatable and potentially allows it to be delivered by other competent trainers.
- The training is designed in a way that allows for sustainable use over time.
- The training is flexible enough to be used in different environments yet within the defined scope.
5. Proof of Successful Learning
The training programs ensures that all participants have internalized the content presented. This is typically achieved through a final exam at the end of the program. Acceptable alternatives for an exam are frequent learning success checks throughout the program, e.g., via participants assignment submissions that are reviewed and provided by feedback by the trainer.
For exams we recommend the following best practices:
- Conclude your training program with a 30-45 minute, multiple-choice, open-book exam. This means that participants can use the training handbook or other handouts you might provide to participants while taking the exam.
- We recommend setting up the exam in an online tool (e.g. Microsoft Forms) to allow for immediate scoring after the exam.
- If participants fail the exam during the first try you are free to offer a second attempt with a different exam that participants can take at home in the days after the training event.
