Customer Centricity in the Financial Sector (Oman)

About The Customer Institute

The Customer Institute is a global organization dedicated to promoting, recognizing, and certifying excellence in customer centricity. Our board of directors spans every continent, supporting individuals, organizations, and national institutions in enhancing their customer centricity maturity.

Oman’s Banking Sector: Commitment to Customer Centricity

Oman’s banking sector is known for its financial stability, innovative services, and a strong focus on meeting customer needs. As customer expectations continue to rise, we are dedicated to further developing tools, methods, and skills in customer centricity within the Sultanate’s banks.

The Customer Institute provides a high-caliber educational catalogue tailored for Oman’s financial institutions. All programs are conducted on-site and in-person in Muscat, available as public seminars or customized in-house sessions.

We are thrilled to enter our third year of contribution in Oman – hand-in-hand with the amazing financial institutions in the country, a partnership reinforced by positive feedback from past program graduates.

Customer Experience Technology Impulse
“AI in Experience Management”

1. Target Group

The AI for Customer Journey Management Seminar with Stefan Osthaus is a high-impact training program designed specifically for customer experience professionals seeking to explore and leverage AI in their work. The event is ideal for:

• CX Managers and Strategists • aiming to incorporate AI into customer journey optimization but not knowing yet how to go about it
• Customer Journey Specialists • looking to enhance their ability to map and refine touchpoints using AI-driven insights.
• Team Leaders and Decision-Makers • responsible for initiating and managing the selection and implementation of AI tools.

This program provides a perfect starting point for CX professionals eager to integrate AI effectively into their customer journey management strategies. It provides participants with the right evaluation of potentials, an approach to assess risks, and the ability to prioritize the resulting opportunities of an AI implementation.

2. Concept & Certification

This one-day Customer Institute certified seminar is specifically tailored for customer experience professionals aiming to integrate AI into customer journey management. Led by an industry expert, this interactive, in-person program focuses on evaluating the potential of practical applications of AI to enhance customer journey optimization and personalization.

Participants will engage in hands-on exercises, group workshops, and interactive discussions, culminating in actionable strategies for their organizations. This seminar provides a strong foundation for leveraging AI in customer experience management and equips participants with the skills to effectively initiate AI-driven projects. This course is certified by the Customer Institute and qualifies participants to become a Certified Customer Centricity Expert (CCCX) upon passing the final examination at the end of the course. Certification fees are included in the training fee.

Customer Experience Masterclass
“Customer Centricity in the Financial Sector”

1. Target Group

The Customer Centricity in the Financial Sector training course is a high-caliber management education event with one of the industry’s top thought leaders. The event is ideal for

• Customer Experience leaders and team members needing to understand the elements of a CX strategy
• Heads of Marketing or Customer Service who want to initiate or improve the CX program driven by their function

2. Concept & Certification

Expert knowledge with implementation guarantee – now you can finally learn the basics of Customer Experience and implement them right on schedule for your own company!

The CX Masterclass with Stefan Osthaus is aimed at those who want to further develop their knowledge about best practice disciplines, tools, techniques, and methods in the field of customer experience that are used around the globe. All participants of the CX Masterclass can create their own personal development plan and apply the acquired knowledge immediately in their organization!

This course is certified by the Customer Institute and qualifies participants to become a Certified Customer Centricity Expert (CCCE) upon passing of the final examination at the end of the course. Certification fees are included in the training fee.

Customer Journey Mapping

1. Target Group

The ONE Customer Journey Mapping Seminar with Stefan Osthaus is a high-caliber Customer Experience education event with one of the industry’s top thought leaders. The event is ideal for

• Customer Experience practitioners who want to learn the fundamentals of customer journey mapping as well as the latest ONE (outcomes • norms • engagement) approach of using the method for sustainable culture change.
• Marketing practitioners who want to improve the targeting of their campaigns.
• Product Management practitioners who want to take a more holistic approach to their role

2. Concept & Certification

Expert knowledge with implementation guarantee – now you can finally learn the basics of Customer Journey Mapping together with the latest innovation in that space: the ONE model of using the practice of customer journey mapping for sustainable immersion of customer centricity across a wide cross-functional group of stakeholders in your organization!

This training seminar offers an attractive mix of teaching fundamentals, applying them in hands-on group work, as well as running a complete ONE cycle with all participants. As a result, you will be able to apply the concept on your own once you return to the office. The course is certified by the Customer Institute and qualifies participants to become a Certified Customer Centricity Expert (CCCE) upon passing of the final examination at the end of the course. Certification fees are included in the training fee.

Excellence in Customer Service

1. Target Group

The Excellence in Customer Service program with Stefan Osthaus & Christiane von Schönberg is a high-caliber communication training with two of the industry’s top trainers and coaches. The event is ideal for

• Front-line employees in hospitality, travel and tourism, retail, public sector, and other customer-facing roles
• Contact Center employees  
• Sales representatives w wanting to sharpen their communication skills

2. Concept & Certification

This is a 5-day Customer Institute Certified Training Program, tailored for frontline, customer-facing employees. Led by two expert trainers, this in-person course is designed for 10-15 (max. 20) participants and focuses on enhancing customer focus and communication skills.

Participants will engage in practical exercises and presentations, culminating in an exam aligned with the German Chamber of Commerce and Customer Institute standards. This comprehensive training aims to equip participants with the skills to provide exceptional service and effectively handle challenging situations.

This course is certified by the Customer Institute and qualifies participants to become a Certified Customer Centricity Expert (CCCE) upon passing of the final examination at the end of the course. Certification fees are included in the training fee.

Executive Briefing on Customer Centricity

1. Target Group

The Executive Briefing on Customer Centricity with Stefan Osthaus is a high-caliber one-day strategy workshop with one of the industry’s top thought leaders. The event is ideal for

• Executives needing to define the corporate strategy and determine the extent of customer centricity therein
• Functional and Regional Leaders who need to translate the corporate vision and strategy for their area of responsibility
• Board Members who need to complete their insight into customer centricity options and execution models.

2. Concept

Customer Centricity has come a long way, morphing from a utopia idea to lip service, to experimenting across different functions all the way to a best-practice-driven strategic option, that predictably impacts the bottom line.

While Customer Experience Masterclasses teach practitioners how to build an effective CX program, this executive briefing enables corporate leaders to choose the right customer centricity strategy and determine the realistic results and pitfalls of such strategic choices.

The Executive Briefing also enables functional and regional leaders in the organization to effectively translate the corporate vision and strategy for their area of responsibility. This briefing does not include an exam or certification as CCCX.

CCCX Certification as Certified Customer Centricity Expert

All Customer Institute training programs listed on this page feature an optional 45-minute exam at the conclusion of the program. Participants who pass this exam will earn the prestigious CCCX certification, designating them as Certified Customer Centricity Experts.

The initial CCCX certification is valid for three years. Participants can convert their certification to a lifetime certification by successfully completing a second program after a minimum of two years.

Holding a CCCX certification marks an individual as a dedicated expert in the field of experience management and integrates them into a growing global community.