Certifying Excellence
Organizations everywhere need to trust the trainings, tools, and methods applied while improving their customer centricity.
Our certifications of individual tools or complete programs help to create such trust and provide a solid foundation for every customer centricity initiative. The internationally renowned experts on our board of directors serve on our certification teams and lend their expertise to making sure your method, tool, or program meets latest industry best-practices.
Certification Examples
The Customer Institute currently certifies tools and methods used to improve customer centricity in organizations. Examples include:
Frameworks
Frameworks of customer experience used to build a
customer centricity strategy
Technologies
e.g. tools to manage a VoC program or a customer journey
mapping solution
ROI Methods
e.g. calculation methods or tools to predict the
return-on-investment for customer experience improvements
Processes
e.g. a voice-of-the-customer automation documentation or an in-dustry best-practice roadmap of how to implement a CX program
All audiences share significant benefits when winning Customer Institute certification.
The Right Benefit for You
The certification process is an enabler to advancing the maturity of your customer centricity
Expert insights from the Customer Institute Certification Board advising you how to further improve
A world-recognized certification increases your credibility and presents better marketing opportunities
The Customer Institute displays your work globally as best practice in the field of customer centricity
In a highly competitive environment, having an independent certification for your tools & methods stands you apart from the competition and ensures a higher conversion potential for prospects.
Consulting Companies
Gaining certifications for the trainings, tools, and methods you use in your work will help you gain credibility with your clients. In a crowded market this is an effective way to create trust in your approaches and tools.
CX Tech vendors
Customer Experience Management needs the right platform in place. Help your potential clients to identify your solution as profound, suitable, and in line with industry best practices with a Customer Institute certification for your product.
Commercial Organizations and the Public Sector
Government agencies, healthcare providers, and organizations across all industries can showcase their customer centricity by applying for Customer Institute certification.
Award Organizers
The Customer Institute endorses the idea of awarding special recognition to the heroes in each industry or region. The Customer Institute certifies award organizations’ processes and helps candidates pick the right awards to apply for to get the recognition they deserve for true customer centricity.
Intellectual Property and Confidentiality
Your know-how and expertise are safe with the Customer Institute. The Customer Institute and its review board do not acquire any form of intellectual property in the certified material. The material remains your sole intellectual property.
Certification Validity
The Customer Institute certifications are valid worldwide (unless prohibited by law). The certifications are valid for two years beginning from the date of certification.
At the end of your certification’s validity, you can either remove all references to the Customer Institute certification from your publicly facing assets, or you can benefit from attractive discounts for a streamlined re-certification of your material to make sure it still meets current industry best practices.
How to gain Certification
The Customer Institute certification follows an objective 3-step process underpinned by a robust scoring methodology.
1. Contact us
2. Submit
3. Review
Certification Criteria
A detailed description of the certification criteria for different types of certification can be found here. You will receive more information around the certification process with your invitation to apply.
Certification Fees
| Certification | Initial Certification (valid for 2 years) | Re-Certification fee (valid 2 years) |
|---|---|---|
| One single CX related tool or method | ||
| Certification Fee | 4,500 Euro (2,250 Euro*) | 3,500 Euro (1,750 Euro*) |
| Examples: a voice-of-the-customer program, a continuous improvement program, an employee ideation program, etc. | ||
| A Program of at least two tools or methods | ||
| Certification Fee | 7,500 Euro (3,750 Euro*) | 5,500 Euro (2,750 Euro*) |
| Example: a complete CX initiative |
All fees exclusive of VAT. VAT will be added for clients in Germany.
* Applicants from the countries listed at the bottom of this page are eligible for a 50% discount.
An open word about passing or failing
Please note that the initial certification fee is not dependent on the outcome of the certification process.
If the Customer Institute review board rejects the certification, we will provide you with a detailed report on where the material does not meet the certification criteria.
In such cases you can benefit from a discounted rate of 1,500 Euro (single) or 2,500 Euro (multiple) for a re-run of your certification within 3 months of the initial certification attempt.
Contact Us
Have we left any of your questions unanswered? Then please let us know and contact us at certifications@customer-institute.org
* Countries eligible for a 50% discount on selected marked Customer Institute fees, except where prohibited by law:
- Americas:Â all south of the USA
- Europe:Â Albania, Bosnia and Herzegovina, Bulgaria, Cyprus, Greece, Montenegro, Moldova, North Macedonia, Romania, Serbia
- Africa:Â all countries
- Asia:Â Afghanistan, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, East Timor, Georgia, Indonesia, Iran, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Laos, Lebanon, Mongolia, Nepal, Pakistan, Papua New Guinea, Philippines, Sri Lanka, Syria, Tajikistan, Thailand, Turkey, Turkmenistan, Uzbekistan, Vietnam, Yemen.
How was this list determined?
The country list above was curated based on the purchasing power index and additional considerations regarding the business sector in each respective country. If you believe we made a mistake, please let us know at office@customer-institute.org.
